Are you looking to enhance your client's experience with your wellness business? To provide a great experience for your clients and encourage repeat business, it's important to make sure you're using your infrared sauna to its fullest potential, whether you own a wellness spa, or gym, or offer practitioner services.
Surprisingly, not all businesses know how to get the most out of their infrared saunas, and in this blog, we're going to spill the beans on how you can operate your infrared sauna for business and have your customers raving about you – long after their visit. Get ready to take some notes and discover the best way to use an infrared sauna for your wellness business.
Operating Your Infrared Sauna in a Commercial Setting
To ensure that your clients have a positive wellness experience, it is important to understand how to operate an infrared sauna correctly. Here are the main tips for operating an infrared sauna in a commercial setting that not all business owners are aware of. Let's get into these top tips from Clearlight® Saunas!
Set the Temperature to Its Maximum:
You must set the temperature to its maximum on the control pad. In an infrared sauna, when the thermometer reaches the desired temperature, the heaters automatically turn off.
Set the temperature to its maximum to keep the infrared heaters running continuously at their maximum output. Infrared heat only works when the infrared light is in direct contact with the body, which causes the core temperature to rise and activates the infrared sauna health benefits.
If your infrared sauna is continuously turning off – attempting to lower the inside cabin temperature – then your clients won't be getting the full benefits of infrared heating. Keep your sauna at its max for the full range of benefits!
Adjust the Temperature (cool-down) with the Door:
If the infrared sauna is too hot for your clients then prompt them to open the sauna door instead of adjusting the temperature.
The temperature of the cabin is not as important as the temperature of the skin because infrared heat causes sweating by heating you from the inside out.
To maximise the benefits of the infrared sauna at lower temperatures, customers should keep the infrared heaters on but leave the cabin door open for fresh, cool air. This provides the benefit of feeling cooler while the core body temperature remains high.
Leave It Running Even When Not in Use:
Leaving your infrared sauna running, even when not in use, ensures that it remains hot and ready for your clients.
Infrared saunas running costs are extremely low so ensuring that the sauna is always operating at its maximum temperature will guarantee positive benefits for your customers.
Leaving the sauna on, even when no one is using it, helps to evaporate any excess moisture generated during use and before the next customer arrives, which is an added advantage.
Clean the Infrared Sauna Regularly:
Regular cleaning of your infrared sauna is essential to ensure that it remains hygienic and free of bacteria. It is important to regularly clean the surfaces after each use using natural cleaners and microfiber cloths.
For best results, thoroughly clean the interior and exterior surfaces at least once a week, preferably at the end of each day. To make it more difficult for bacteria and viruses to stick to the surface of the infrared sauna, it is important to regularly clean it and set the heaters to their highest heat setting.
Ensure Clients Are Using Towels:
It is essential to provide towels to your clients to prevent sweat and other bodily fluids from coming into contact with the sauna surfaces. Encourage clients to use towels and provide additional towels.
Consider the number of towels needed, including a towel to wear, a towel for the sauna bench seats, towels for the sauna floor, and possibly an extra one for body wiping.
Educate Clients Before Use:
Before clients use your infrared sauna, educate them on the health benefits and sauna etiquette. Let them know what to expect during their session and how to use the sauna properly, including the basics such as hydration, that it is best to sauna on an empty stomach, the benefits of a cold shower after sauna use, how long they should sauna for benefits, and how they will feel after their sauna session. When people become more aware of the benefits, they will be more likely to want to come back again.
Set Up Bluetooth and Chromotherapy Lights:
Make sure you are showcasing the key features of the infrared sauna. The best-infrared saunas can enhance the sauna experience and provide a more relaxing, quality experience with high-quality Bluetooth speakers and medical-grade chromotherapy lights.
Always ask your clientele if they value having sound and Bluetooth connected, as some may want to remain as low EMF and ELF as possible. Whether or not they should take a phone into a sauna is completely up to them as if they prefer to disconnect or not.
Chromotherapy lights have proven health benefits on mood, relaxation and stress relief. So making sure they are guided on the sauna-coloured light benefits and how to use the chromotherapy is important for their session.
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Maintaining Your Commercial Infrared Sauna
If you are a business aiming to promote health and wellness, investing in an infrared sauna is a great idea. But, for your infrared sauna to provide the best benefits, it is important to maintain it properly. This section will guide you on how to maintain your commercial infrared sauna.
Clean Your Sauna Regularly: It is important to clean your infrared sauna regularly to keep it hygienic and free of bacteria, which can also help prolong the lifespan of your sauna as previously discussed. It is recommended to refrain from using harsh chemicals or abrasive cleaners, as they can harm the wood and may result in off-gassing.
Check the Infrared Heaters: To make sure that they are working properly, check the heating elements regularly for any indication of damage or wear, like cracks or discolouration. If you notice any issues, contact your provider and reference your sauna warranty information.
Inspect the Wiring and Electrical Components: Regularly inspect the wiring and electrical components of your infrared sauna to ensure that they are in good condition. Look for any signs of damage or wear, such as frayed wires, built-up moisture or loose connections.
Schedule Professional Maintenance: To ensure your infrared sauna lasts, regular cleaning and inspections are helpful but scheduling professional maintenance is crucial. Having a professional technician inspect and repair potential issues, such as door hinges and backrests, can keep your sauna in optimal condition.
Feel good about your Sauna Service
To keep your commercial infrared sauna safe and enjoyable for clients and ensure its longevity, you should use the following tips. Regular maintenance is crucial for getting maximum benefits from the sauna.
This involves frequent cleaning, temperature checking, and inspection of heating elements, wiring, and electrical components. It is also vital to schedule professional maintenance.
Let's discuss how infrared saunas can benefit business owners and their clients, specifically exploring their advantages in improving business outcomes.
Benefits of Infrared Saunas for Business:
Regular use of infrared saunas promotes health and wellness by improving circulation, detoxifying the body, reducing inflammation, and promoting relaxation. This makes them a valuable addition to an existing business that focuses on health and wellness, such as gyms, spas, and health clinics.
Invest in New Customers' Experiences: with Saunas
By adding an infrared sauna to your business, you can improve the client experience with a distinctive and soothing atmosphere either pre or post-treatment.
Offering your customers some time to relax and unwind after their treatment can be of great value to them. Allowing them to have some extra "me-time" and giving the treatment time to settle in can be very beneficial for their parasympathetic nervous systems and enhance their overall experience.
For a healthcare service business, this can also differentiate your clinic from its competitors.
The best Infrared Saunas can Increase Revenue:
Businesses can earn additional income by offering sauna sessions and incorporating them into package deals. This can encourage clients to explore other services available at the establishment. Infrared saunas, in particular, can be a lucrative revenue source for business owners.
Low Maintenance and Operating Costs:
Business owners may find infrared saunas appealing due to their ease of maintenance and operation. They require less energy and preheating time compared to steam and traditional saunas, resulting in lower operating costs. Moreover, they are relatively low-maintenance as they do not use water, thus lowering the chance of mould or other maintenance issues.
3 Steps to Include Infrared Saunas into Your Business
Adding an infrared sauna to your business can be a smart choice that benefits both you and your clients. The health and wellness advantages of these saunas can help attract new customers and offer an exceptional experience that differentiates your business from others.
Identify Your Target Audience: This will assist you in identifying the most effective marketing strategies for promoting your sauna, as well as deciding which complementary services to provide. For instance, if your main customer base is athletes, you could consider including sauna sessions as part of a package for sports massages.
Choose the Right Size: It is essential to take into account the size of your space and the number of clients who will concurrently use the sauna. The size of the sauna depends on the needs and space of your business. A smaller sauna might work for a small business, while a gym or spa that is frequently busy may require a larger one.
Train Your Staff: It is essential to train your staff on how to use the infrared saunas correctly if you are planning to include them in your business. Staff should be trained on the proper settings, use of features, any add-ons or wellness tools, the cleaning and maintenance procedures, and of course the health benefits of the sauna.
Infrared saunas have low running costs and are easy to use, making them a potential source of additional revenue for businesses. They can enhance the overall customer experience, improve treatment outcomes, and allow for easy up-selling to existing customers.
Steam Sauna and Traditional Sauna for Business
Another investment for an additional income stream for your fitness or lifestyle spa are traditional saunas and steam rooms. These two other popular sauna session options typically can be found in much larger and more expensive establishments. On average, the costs of these saunas, in Australia and the world, are much higher than infrared equivalents. This is for both the build, size requirements, electrical and running costs, as well as maintenance and care costs.
Having the best sauna session
When it comes to having the best sauna experience, regular visits to an infrared sauna work wonders to relieve pain, heal muscles and joint pain, remove toxins and heavy metals, improve skin complexion, facilitate weight loss, and more! Infrared heat not only costs less than traditional and steam saunas but also provides a greater variety of benefits that will have your clients returning time and time again.
Wrapping up Infrared Sauna Business 101's
As you can see, operating an infrared sauna in a commercial setting requires a great deal of consideration and preparation. From ensuring the right temperature is set to regularly cleaning the sauna, you have a lot to do to keep it safe for clients. But once you’ve got the hang of things, running your commercial infrared sauna smoothly should be no problem. Don’t forget Bluetooth technology and chromotherapy lights — they’re sure to make the experience much more enjoyable for anyone using your sauna!
If you want the most out of your wellness clinic or spa treatment experiences, look into Clearlight Saunas — top-of-the-line infrared saunas are sure to fit perfectly into any business environment!